SALE UP TO 70%

THE KEY POINTS

It showcases

the Italian dress  and lifestyle –though Italian way of living themes 

The store display is not divided into product categories

The products are those famous in Italy but not yet well known abroad

Access to the store is through a “surprise” area that displays and offers food to taste and purchase.

A surprise (food in a fashion store) is a strong magnet that encourages people to visit the store

An Italian home set up will complete the range of interior design and home decoration items• Customers will be engaged on a daily basis through a number and range of activities 

  • THE CONCEPT

  • FBC has launched an innovave project that gives the opportunity to consumers to discover, explore and experience Italian medium and high-end products. The concept retail store is projected and designed to enhance the excellency of Made in Italy.

  • OUE DOWNTOWN GALLERY

  • FLAGSHIP STORE

  • OUE DOWTOWN GALLERY

  • FLAGSHIP STORE

  • TAKASHIMAYA LEVEL 3

  • temporary store 2021

  • ISETAN KATONG

  • 2018

  • ISETAN SCOTTS

  • 2018

THE CONCEPT

FBC has launched an innovave project that gives the opportunity to consumers to discover, explore and experience Italian medium and high-end products. The concept retail store is projected and designed to enhance the excellency of Made in Italy.

OUE DOWNTOWN GALLERY

FLAGSHIP STORE

OUE DOWTOWN GALLERY

FLAGSHIP STORE

TAKASHIMAYA LEVEL 3

temporary store 2021

ISETAN KATONG

2018

ISETAN SCOTTS

2018

NEWS

NEW ARRIVAL

POP UP STORE AT TAKASHIMAYA LEVEL 3