the Italian dress and lifestyle –though Italian way of living themes
The store display is not divided into product categories
The products are those famous in Italy but not yet well known abroad
Access to the store is through a “surprise” area that displays and offers food to taste and purchase.
A surprise (food in a fashion store) is a strong magnet that encourages people to visit the store
An Italian home set up will complete the range of interior design and home decoration items• Customers will be engaged on a daily basis through a number and range of activities
THE CONCEPT
FBC has launched an innovave project that gives the opportunity to consumers to discover, explore and experience Italian medium and high-end products. The concept retail store is projected and designed to enhance the excellency of Made in Italy.
OUE DOWNTOWN GALLERY
2020
OUE DOWTOWN GALLERY
2019
TAKASHIMAYA LEVEL 3
temporary store 2021
ISETAN KATONG
2018
ISETAN SCOTTS
2018
THE CONCEPT
FBC has launched an innovave project that gives the opportunity to consumers to discover, explore and experience Italian medium and high-end products. The concept retail store is projected and designed to enhance the excellency of Made in Italy.
OUE DOWNTOWN GALLERY
2020
OUE DOWTOWN GALLERY
2019
TAKASHIMAYA LEVEL 3
temporary store 2021
ISETAN KATONG
2018
ISETAN SCOTTS
2018
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