- FBC has launched an innovave project that gives the opportunity to consumers to discover, explore and experience Italian medium and high-end products. The concept retail store is projected and designed to enhance the excellency of Made in Italy.
THE KEY POINTS
the Italian dress and lifestyle –though Italian way of living themes
The store display is not divided into product categories
The products are those famous in Italy but not yet well known abroad
Access to the store is through a “surprise” area that displays and oﬀers food to taste and purchase.
A surprise (food in a fashion store) is a strong magnet that encourages people to visit the store
An Italian home set up will complete the range of interior design and home decoration items• Customers will be engaged on a daily basis through a number and range of activities
OUE DOWNTOWN GALLERY
OUE DOWTOWN GALLERY
TAKASHIMAYA LEVEL 3
- temporary store 2021